K's Choice was formed by Belgian siblings Gert and Sarah Bettens, who grew up playing music in Antwerp and briefly fronted a band named the Basement Pigs during their teens. Sarah also enjoyed some recognition as a solo artist, scoring a mild hit in 1992 with her cover of Hank Williams' "I'm So Lonesome I Could Cry." She soon reunited with her brother to form the Choice, and the band made its official debut in 1993 with the release of The Great Subconscious Club. Bassist Erik Verheyden and drummer Koen Lieckens were added to the lineup, and the Choice expanded their audience with European tours supporting Morphine, the Proclaimers, and the Indigo Girls. By 1994, they had changed their name to K's Choice and struck an American deal with Epic.