Though he never had many hits, Thomas Dolby became one of the most recognizable figures of the synth pop movement of early-'80s new wave. This was largely due to his skillful marketing. Dolby promoted himself as a kind of mad scientist, an egghead who had successfully harnessed the power of synthesizers and samplers and used them to make catchy pop and light electro-funk. Before he launched a solo career, Dolby had worked as a studio musician, technician, and songwriter; his most notable work as a songwriter was "New Toy," which he wrote for Lene Lovich, and Whodini's "Magic's Wand." In 1981 he launched a solo career, which resulted in a number of minor hits and two big hits: "She Blinded Me with Science" (1982) and "Hyperactive" (1984). Following "Hyperactive," his career faded away, as he began producing more frequently, as well as exploring new synthesizer and computer technology. Dolby continued to record into the '90s, but by that time, he was strictly a cult act.