With the notable exception of Take That, East 17 were the most successful teen-oriented dance-pop band in Britain of the early '90s. Led by songwriter Tony Mortimer, the group initially tried to emulate American rap and hip-hop, before settling down into a commercial fusion of new jack R&B, hip-hop beats, rap, and pop melodies. The stylish, accessible blend of dance music, plus the group's boyish good looks, made East 17 into a teen pop sensation. Occasionally, the band achieved some credibility from dance circles when they convinced remixers to reshape their infectious singles, but for the most part, East 17 was a decidedly adolescent -- and decidedly British -- phenomenon, scoring a number of hit singles during the early and mid-'90s, before Brit-pop captured the attention of the majority of British teens.